Effective SEO consists of applying many factors to content such as:
- Appropriate keyword use (short & long-tail) in content and headings
- Meta descriptions
- SEO title
- Image use
- Backlinks (internal & external)
- Original text
Most importantly is having good content that is useful to your audience. Keyword-stuffed text is boring and annoying to read, so when I write SEO content for you I will make sure that it is still engaging while ticking all the optimisation boxes.