Got a lot of content that you need to write but feeling overwhelmed? Then it just might be time to hire a freelance writer to help you out with your business.
While it may be a daunting decision at first, here are eight great reasons why you should take the plunge.
1) You are not a good writer
Everyone can write.
But, whether you are good at it is another story.
Perhaps you know what you want to say, but you just don’t know how to put the right words together.
If you do not feel confident in your own writing, then it is definitely worthwhile investing some money to hire a freelance writer who writes for a living.
A professional writer will be able to take your thoughts and your guidelines, and together with some research will be able to craft the right words to tell your story.
2) You do not have time
If you are the owner of a business, a budding entrepreneur, or simply someone that would like to spend more time out on the golf course than they already do, then a freelance writer is the perfect answer.
They can save you hours of effort and let you get back to the things that you would rather be doing.
3) You don’t know what SEO is
Search Engine Optimisation (SEO) is absolutely key to helping you find your way to the top of a Google search.
A freelance writer with SEO experience is able to optimise your text with the right keywords and factors so that you have more chance of getting seen by your target audience.
4) You don’t know how to engage your customers
You know your business. You know your products and services. But when it comes to writing about them, you will no doubt struggle to write copy that your audience actually gets.
Often when you are too close to your business, it is not easy to strip back the technical jargon. It is not easy to explain things to the ‘average Joe’.
But a freelance writer can.
Even if they are not an expert in your industry, they take the time to understand what you have to offer from a customer’s point of view.
They know how to get into the minds of your audience and can outline the benefits that they will get. And most importantly why they want your product or service.
5) You just need a writer from time to time
Employing a full-time content writer for your business just is not viable if you only need some writing from time to time. Rather than paying an annual salary for something that you need, it is better to call on a freelance content writer when you need them.
You can still build a good working relationship with a freelancer, but rather than in person, everything will be done online.
6) Your grammar or spelling sucks!
English may be your native language, and you have no problems finding the right words to use.
But, if you cannot spell to save yourself, or easily get confused with the difference between ‘is’ and ‘are’, then it’s probably a good sign to hire a content writer. Putting content out that is littered with typos is not an effective way to show the world how professional you are.
7) Your vocabulary is either too big… or too small
Have you ever read a piece of text that had so many big words that you had to reach for the dictionary? Or you simply gave up halfway through?
Don’t get me wrong.
Having an impressive vocabulary is certainly something to be proud of. But if no one can understand what the heck you are talking about – you’ll just be shooting yourself in the foot.
On the other hand, extremely basic text with limited vocabulary that looks like a third grader wrote it, doesn’t do much for you either.
When you hire a freelance writer, they know how to use the perfect balance of language that will be easy to follow for all your readers. Of course, the type of business you have will definitely come into play, and it is the freelancers’ job to understand the level of complexity your content needs.
Need to hire a freelance writer?
I work with clients all around the world to create engaging and informative web content. For more information on how I can help you, please feel free to contact me with your brief and I’ll happily provide a no-obligation quote.